Assets Sold

Project Iris

Download Information 

Key Investment Highlights

Strong Brand Legacy: The Company has established itself as a leader in premium bedding solutions, with patented technologies in mattress design and pressure control layers. Its innovative product lineup is supported by several design and patent protections across the UK and Europe

Established Trade Relationships: The Company has key relationships with trade buyers, both small and large, including international distributors and licensing agreements in place with major partners

Product Innovation and IP: The Company has a strong IP portfolio protecting the technology underpinning its revenue generating products, including 8 patents granted internationally, registered designs and trade marks

Scalable Business Model: the Company operates primarily through a drop-shipping model and has relationships with multiple European manufacturers, minimising operational overhead and reducing the need for in-house production

Asset Light: The company outsources manufacturing and logistics, limiting capital expenditures while maintaining flexibility in scaling the business. The Company employs a small team, with manufacturing and sales outsourced to external partners.

Interested parties are requested to specifically deal and register their interest with Andrew Smith at SIA Group, appointed as agents by the Company. Access to the data room can be provided upon the execution of an NDA.

A deadline for initial offers has been set for Wednesday 18th September at 12 pm (BST). Final offers must be submitted by Friday 20th September at 3 pm (BST). Please contact Andrew Smith (andrew.smith@sia-group.co.uk) to request further information, an NDA and data room access.